top of page
Erica at Southwark .jpg

My Story

My story began with curiosity—a desire to understand myself beyond the limiting stories I'd been told.

​

The more I tried to fit into predetermined boxes, the more I discovered true joy comes from breaking free of them. I was searching for an "aha" moment until I realized clarity comes from embracing our beautiful complexity.

​

This sparked explorations through Jungian psychology, alternative sexuality, and the fascinating spectrum of gender expression. I marveled at how uniquely each of us combines identity, anatomy, and sexual expression into something wonderfully authentic.

​

My love for science naturally led me to Clinical Sexology, while my deep admiration for authentic living guided me to Sex Coaching—embracing the privilege of helping others discover their path to fulfillment.

​

Now I invite you to join me in exploring your authentic sexuality—where curiosity replaces judgment, pleasure is celebrated rather than shamed, and your unique desires are recognised as perfectly normal by design.

 

What might you discover about yourself when you have permission to be exactly who you are?

My Approach

My coaching approach combines clinical sexology expertise with straightforward guidance that respects your intelligence. 

 

I don't dance around topics or hide behind jargon. Instead, I provide:

​

  • Judgment-free space to ask the questions you've kept to yourself

  • Clear, evidence-based information that cuts through myths and misconceptions

  • A focus on the whole person, body, emotions, energy, sensations 

  • Practical tools tailored to your specific situation and goals

  • A balance of seriousness and playfulness—because sexuality deserves respect but also joy

  • Direct accountability that keeps you moving forward

Whether you're navigating life changes, questioning what's "normal," or simply curious about expanding your sexual horizons, my approach meets you exactly where you are—and helps you get where you want to be.

Qualification

I am a Certified Sexologist at SCU, combining elements of the Co-Active® coaching framework with MEBES®, a model developed by Dr. Patti Britton. The MEBES® model focusses on the Client as a whole person, a unique combination of Mind, Emotion, Body, Spirit circling around an Energy core, all of which play a vital part in the experience and enjoyment of pleasure and sex, solo and/or with partners.​

© 2025 Normal By Design. Powered and secured by Wix

bottom of page